"Could Be" by Nirantar.
Priyal’s debut collection, is called Could be, which metaphorically hints at the possibilities of all that & all those that we usually overlook in the passing. Inspired from the Japanese philosophy of Kintsugi, ‘Could be’ incorporates sequins from shampoo bottles, single use plastic. Plastic that could have been ended up in a landfill but instead transcended into something beautiful.
The intention of the collection is to encourage reflection on how we treat our waste and rather, redefine what we call ‘waste’. The production of the collection and each of its hand-crafted pieces has been done by artisans in Siliguri, west Bengal. The collection uses plastic waste and hand-woven organic-cotton from Kutch, Gujarat with no dyeing involved at any stage, in an attempt to address the excessive water-pollution rampant in the fashion industry.
Could be is the intersection of woke fashion & a splash of colourful fun, just apt for that whimsy & conscious female explorer. Because however serious the world might be, we all need a bit of the rainbow for that lounge-y after party.
Priyal Turakia, The Designer
Hailing from interiors of Jamnagar, Gujarat, Priyal grew up surrounded by industrial refineries & migratory birds. A place she believes, makes her trust in the idea that beauty exists in all things, and all it takes is a colourful flamingo flight.
At 21, a pre-MBA business graduate, Priyal found that she was always fascinated by the way people dressed and the choices they made. An internship at a fast-fashion brand made her take a 360 degree and she decided to pursue a Masters of Design in Apparel and Textile in 2020. She believes that Design not only gives one the liberty to imagine a change also accoutres the Designer with the ability to lead that change. After her Masters in 2020, she wanted to start a label that ‘breathes Sustainability’. And, ‘Nirantar’ was born.
Nirantar revels in the joy of seamless transformation of everything that exist and is an effort to converge environment with society, the two most important pillars of sustainability.
Nirantar, is an artisanal label, built on the narrative of using novel waste-management methods & cultural-craftsmanship with an ambition of making fashion purposeful. A brand for individuals and their unique ethics & aesthetics, it hopes to dress people feeling not just beautiful, but proud of the choices they’ve made.
- Manufacturing sequins from PVC is not only a chemical intensive process but also, the sequins so made, aren’t biodegradable either.
- A lot of times due to certain shapes such as oval, circle, etc. the material would either get wasted in punching or would have to be recycled again to be able use it, in turn consuming additional energy resources.
- Just as synthetics, these too will release micro plastics when laundered and ultimately pollute our oceans.
- While it may be completely unrealistic to stop wearing sequin altogether, it can come from sources that will otherwise end up as "waste".
- Mineral water bottles and cosmetic product bottles which essentially fall within the term "single use plastic", can be used to make sequin or embellishments for garments.
The base fabric for the collection is organic cotton (greige form). To build the aesthetic of the collection in a way that coloured sequin will balance the raw look of organic greige cotton.