About us

ReFashion is about disruption. It’s a new way of making and consuming fashion. Because the old way, business as usual, is no longer feasible for the health of our planet.

Why fashion needs to clean up its act.

To many outside of the industry, fashion’s role in harming the planet is not always very obvious.

Unless of course, one were to pass by reeking, clogged and dangerously discoloured river systems (thanks to colourful chemical dyes) or mounds of discarded clothing at landfills (thanks to fast fashion cycles).

And this, as they say, is just the proverbial tip of the iceberg. Underneath it is a giant well-oiled machine that is fed by one of the planet's thirstiest crops - cotton.

What needs to be done?

We need concerted action at 3 levels - industry, governments and consumers.

Industries need to ReFashion how they work and the materials they work with. Governments need to ReFashion existing laws and ecosystems to favour sustainable growth. Consumers need to ReFashion their lifestyles in a way that embraces slow living that will additionally push industries and governments to change.

How does ReFashion Hub help?

The ReFashion Hub is a collective that brings together multiple stakeholders - textile bodies, industry leaders, fashion businesses, young designers, artisans and consumers - invested in wastewater reuse and its management in the textile industry for long term positive climate impact.

Together, we seek to :


Raise awareness and drive conversation about wastewater generated by the fashion industry


Call for commitment from textile bodies, industry leaders, fashion businesses to reduce the fashion water footprint and for treatment of textile wastewater


Engage with government departments on reuse or management of textile wastewater

What we hope to achieve


Reach 5 million young fashion conscious consumers through social media platforms


Collectivise and engage with textile bodies, associations and decision-makers in 4 states (Gujarat, Maharashtra, Karnataka, Punjab) to drive conversations and action on waste water management


Create a textile forum (comprising of key stakeholders from the industry) under India Water Stewardship Network for long term action on waste water management


Inspire fashion designers, artisans, young people, businesses to commit to and take action for fair fashion

Our Partners

Alliance For Water Stewardship (AWS) is a global membership collaboration comprising businesses, NGOs and the public sector. Our members contribute to the sustainability of local water-resources through their adoption and promotion of a universal framework for the sustainable use of water – the International Water Stewardship Standard, or AWS Standard – that drives, recognizes and rewards good water stewardship performance.

Centre for Responsible Business (CRB) was established in 2011 as a think-tank to pursue its vision that ‘businesses integrate sustainability into their core business practices’. Given that sustainability is a multi-dimensional problem especially in the context of India and other emerging economies, CRB has adopted a model of engaging multiple stakeholders to develop action plans for promoting sustainable/responsible business, across various sectors in India.

YWater is a research-based impact foundation that aims to catalyse young people to take action towards Sustainable Development Goals (SDG) - especially SDG 6, SDG 13 and SDG 5) in India. Established under the Madat Charitable Trust (est. 2010), Ywater is a queer-led organisation with youth-advocacy at the core of its ethos.